Channel

  • My Six Pivotal Moments as a Woman in IT

    by Samantha Ciaccia  | April 23, 2014
    “What do you want to be when you grow up?” This was never a hard question for me. I wanted to be a veterinarian, then a doctor. However, when it came time to decide on a college major, I chose marketing to pursue a creative career in advertising — or so I thought. What you think you want and where life actually leads you can sometimes be very different. My 18-year-old self would not recognize me today: I’m channel engagement manager for Datto and have been working in the ...
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  • Use These Three Es to Develop and Assess Your Channel Relationships

    by Matthew Stern  | April 15, 2014
    Building a solid foundation with your channel partners will help your business go down countless avenues in the future. For a vendor, finding the right channels to sell cloud services can play a key role in expanding business and reaching new, untapped markets. Local markets and others formerly out-of-reach for a cloud provider can open up with the right partnership. But the prospect of forging partner relationships can be intimidating. PartnerPath has created a helpful three-step process that d ...
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  • Save Room for Intuition: Businesses Don’t Thrive on Metrics Alone

    by T.C. Doyle  | March 21, 2014
    This sponsored blog entry was submitted by T.C. Doyle of Channel Partners. What do Scotchgard, Super Glue and Saccharin have in common? They were all invented by accident. That’s right. The people behind these modern marvels were actually trying to invent something else, but instead stumbled across these now well-known products. Thankfully, they were not deflated by their failed experiments. Instead, they looked at things with a fresh perspective and helped bring these innovations to marke ...
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  • ChannelTrends: Four Questions to Ask Yourself to Set a Plan for Successful Channel Navigation in 2014

    by Brian Sherman  | January 06, 2014
    Whether 2013 brought you record-setting success or presented significant challenges to your business, or ended up somewhere in between, it’s time to reflect on past results and kick off the strategy for the next twelve months. Most IT companies have probably already assessed the past year’s outcomes and made some adjustments to their operations and business practices. But just because January 1 has already come and gone, it doesn’t mean every change companies need to make to be ...
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  • ChannelTrends: Five Fast Growing SMB Markets for Savvy Solution Providers

    by Brian Sherman  | December 10, 2013
    Of all the solution providers I have had the pleasure of speaking with over many years in the IT channel; relatively few have ever claimed to specialize in one specific vertical market. Even those considered retail VARs often build additional practices focused on hospitality or other complementary industries. After all, diversification is a great hedge for any business, allowing them to shift resources when economic conditions or other challenges affect one particular market harder than other bu ...
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  • Vendors, Partners Give Mediocre Grades on Channel Performance

    by Larry Walsh  | October 31, 2013
    This guest blog entry was written by Larry Walsh of Channelnomics. Vendors and solution providers give critical areas of channel operations and performance mediocre grades in the inaugural Channel Perceptions: Vendors vs. Partners Report by The 2112 Group, finding the channel to be an underperforming go-to-market system for sales and technical support. Vendors and solution providers have strong opinions about the value and performance of the channel. Vendors see solution providers as an int ...
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  • New Research Reveals the Channel’s Momentum Toward Cloud is Picking Up

    by Carolyn April  | August 27, 2013
    Channel firms deciding on a cloud play need to answer a few critical questions: Can I make money doing this? What type of cloud business works best for me? And who are my customers? This basic discussion of the economics of cloud computing has been front-and-center in the channel for the better part of the last three to five years, complicated by the wide variety of cloud business model options and potential revenue structures to explore, as well as differing customer needs. And yet, as found in ...
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  • ChannelTrends: Industrial Strength Protection Creates Robust Revenue Growth

    by Brian Sherman  | September 07, 2012
    While business owners and executives are more inclined to focus on the bottom line costs of new investments, typically due to cash flow and stockholder demands, most understand that price plays a lesser role when it comes to protecting their assets. That doesn’t mean companies are open to purchasing preposterously expensive security services, but most will spend a few dollars more each month to ensure their organization is compliant with governmental and industry regulations.The inclination of b ...
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  • CompTIA Hands Out Best of Breakaway Awards

    by Leslie Hague  | August 02, 2012
    StorageCraft Technology, a business continuity and disaster recovery software company based in Draper, Utah, won the Breakaway Best of Show award on Wednesday night.The company also won the Best Software award at the CompTIA Breakaway conference in Las Vegas.Lenovo took home the Best Hardware award. Integral Solutions Group won Best Services.CompTIA also announced the winners of the CompTIAccelerate Challenge, which awarded companies that recruited the most partners to the conference with five m ...
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  • CompTIA Members Stress IT Industry's Importance to Policymakers

    by Leslie Hague  | November 02, 2011
    In more than 50 meetings on Capitol Hill today, CompTIA members from across the country stressed how instrumental small- and medium-sized IT companies are to the nation's economy.Members who attended CompTIA's Washington DC Fly-In event discussed specific legislation with elected officials and legislative staff, as well as the recurring themes of access to capital for small- and medium-sized companies, cybersecurity, and IT workforce development.Even in a down economy, IT worker unemployment is ...
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  • My Six Pivotal Moments as a Woman in IT

    by Samantha Ciaccia | Apr 23, 2014
    “What do you want to be when you grow up?” This was never a hard question for me. I wanted to be a veterinarian, then a doctor. However, when it came time to decide on a college major, I chose marketing to pursue a creative career in advertising — or so I thought. What you think you want and where life actually leads you can sometimes be very different. My 18-year-old self would not recognize me today: I’m channel engagement manager for Datto and have been working in the ...
    Full story