IT Industry Leaders: Mary Ellen Grom on IT Marketing, Women in Technology and Career Success

  • Learn How Las Vegas is Stimulating Startups

    by Lester Keizer  | May 12, 2014
    This guest blog entry was written by Lester Keizer, CEO of Business Continuity Technologies. Business Continuity Solutions has been in business for over 30 years. We’re one of the oldest technology companies in the Las Vegas area. Over the decades we’ve morphed from a regular technology product sales company to a company selling enterprise-level products to a firm that does strictly managed services in its purest form. The last six months has really been great for our company. We see ...
    Full Story
  • ChannelTrends: Tackling the Challenges and Opportunities of Managed Services

    by Brian Sherman  | May 07, 2014
    Remote monitoring and management tools have been available to channel companies for quite some time. Just last week, a friend of mine sent me a link to the first article I ever wrote on managed services — from almost a decade ago — to congratulate me on 10 years of covering this industry-changing topic. Though it was just a brief mention from the former Gartner System Builders’ Summit and VARVision show, the Business Solutions magazine piece reminded me just how much the channe ...
    Full Story
  • Increased Demand for Skilled IT Help Requires New Recruitment and Training Strategies

    by Paul Cronin  | May 07, 2014
    This addition to the CompTIA blog is part of a guest series celebrating Small Business Week. IT companies today operate in an environment that’s both exciting and challenging. The persistent evolution of technology — cloud computing, mobility, unified communications, cybersecurity and virtualization, for example — make technology solutions more accessible and affordable than ever before.  The willingness of businesses and consumers to embrace these innovations has created ...
    Full Story
  • IT Hiring Contingent on Sustained Business Confidence

    by Tim Herbert  | May 06, 2014
    The dilemma: Companies have job openings or want to hire in order to expand, but are fearful of a slowdown in new business orders. This scenario has been the default for companies across the IT channel during the past few years of economic uncertainty. New research from CompTIA suggests we may have finally reached a point of sustained stability. According to CompTIA’s recent Q2 IT Industry Business Confidence Index, executives feel more positive about the overall economy and growth prosp ...
    Full Story
  • CertMaster Represents the Next Wave of Scientifically Grounded Adaptive Learning

    by Terry Erdle  | May 05, 2014
    As the world’s foremost vendor-neutral IT certification body, CompTIA is leading the new wave of neuroscience-based, adaptive learning with a comprehensive new training program: CompTIA CertMaster. This new learning tool, designed to help students and professionals better prepare for IT certification exams and future IT careers, goes beyond the typical race to the finish model and features a variety of techniques to help you learn, including adaptive learning, spacing and motivation trigge ...
    Full Story
  • Ways and Means Clears Limited Tax Extenders

    by Lamar Whitman  | May 02, 2014
    On Tuesday, the House Ways and Means Committee approved six tax extender provisions and left 50 more on the chopping block. It’s unclear if the committee will reconvene to review the other 50, but in keeping with the desire of Rep. Dave Camp (R-Mich.) to bring certainty to the tax code, yesterday’s action would make the six extenders that did pass permanent. The extenders currently have expiration dates, which most agree hamper their effectiveness, so those supporting the six provisi ...
    Full Story
  • Patent Challenges Threaten Innovation, Business Growth

    by Greg Plum  | April 29, 2014
    Laser-like focus is critical to the success of any business, but perhaps even more so for small- to medium-sized businesses (SMBs). With less of a margin for error than their larger counterparts, anything that causes a small business to take its eye off the ball is a threat to that company’s livelihood. My industry — the conferencing and collaboration space — has been blanketed in recent years by a demand letter from a so-called patent troll, demanding payment for a mute featur ...
    Full Story
  • Idaho Technology Council Fights Public Advocacy Battles to Help Gem State Companies Thrive

    by Bob Moore  | April 29, 2014
    This month, Jay Larsen, president and founder of the Idaho Technology Council, discussed with TechVoice legislation he and his organization have championed to grow Idaho’s technology ecosystem. Read how the council’s advocacy efforts influenced those bills, the lessons Larsen learned along the way and how the Idaho Technology Council’s partnership with TechVoice has helped in these efforts. I understand you’ve been very active at the state level with several bills around ...
    Full Story
  • The Internet of Things is Missing Something: Security

    by Chris Gonsalves  | April 23, 2014
    This sponsored blog entry was submitted by Chris Gonsalves of ChannelNomics. There’s a dirty little secret in the grand promise of the Internet of Things. Within the rapidly proliferating realm of talking machines that enables this hyperconnected ecosystem, there is a woeful lack of security. That shortcoming could leave important systems vulnerable to compromise and ultimately threaten the viability of an emerging technology space on which many have pinned high hopes. Understanding t ...
    Full Story
  • My Six Pivotal Moments as a Woman in IT

    by Samantha Ciaccia  | April 23, 2014
    “What do you want to be when you grow up?” This was never a hard question for me. I wanted to be a veterinarian, then a doctor. However, when it came time to decide on a college major, I chose marketing to pursue a creative career in advertising — or so I thought. What you think you want and where life actually leads you can sometimes be very different. My 18-year-old self would not recognize me today: I’m channel engagement manager for Datto and have been working in the ...
    Full Story
First PagePrevious Page
Next PageLast Page
Page: of 123
Ever since attending her first IT channel event in 1995, Mary Ellen Grom has been a self-proclaimed high tech channel marketing junkie.

In her role as vice president, US marketing at SYNNEX Corporation, Grom is responsible for leading all B2B activities, including implementing channel marketing strategies. SYNNEX Corporation is a Fortune 500 business process services company, servicing resellers and original equipment manufacturers in multiple regions around the world.

Grom’s journey on the IT marketing path began at The Ohio State University where she graduated with a bachelor’s degree in communications and marketing. Grom’s previous work experience in IT marketing includes holding the positions of senior experience manager and experience director at Experience Engineering Consulting, where she worked for almost nine years. Following that, Grom became the director of marketing from 2004 to 2012 at ScanSource, Inc. in Greenville, South Carolina.

Throughout her career, Grom has received a number of industry awards, the most recent include being named CRN "100 People You Don’t Know But Should" in 2012 and being listed on CRN "Power 100: The Most Powerful Women in the Channel" in 2012.

Q. What do you do day-to-day in your job?

Let’s be clear—there is no day-to-day in my job. That’s what I love about it—the extremely fast paced technology environment keeps me completely engaged and I learn something new every day. But if there is a trend to my days, it’s about managing and servicing people—myself, my team, our reseller customers, our vendor partners and our own SYNNEX teammates. I believe profitability and business success are the applause our company gets from providing top-notch customer service in every instance. And if you treat everyone like a customer, then that’s the true definition of success.

Q. How did you get started in IT?

By complete accident. I’m one of the few early on (actually in high school in media class!) that knew what I wanted to do when I grew up: Marketing or advertising. When I relocated to South Carolina, my first career choice was the group promotions manager for Gates/Arrow Distributing (later acquired by SYNNEX). It wasn’t until I attended my first live, regional channel event in 1995 after working at Gates/Arrow for nine months that I realized I was hooked on an IT marketing career. At that event in Cleveland, Ohio, I saw the channel in action: Manufacturer partners pitching new products and programs to tech-savvy resellers at an event made possible by their trusted distribution partner. I’ve been a high tech channel marketing junkie ever since.

Q. How do you keep current with the latest trends in your segment of the IT industry?

How can you not keep current with the influx of information in today’s connected society? While it can be overwhelming, 100% of the time I rely on channel and media news in various formats—print (magazines, journals, newsletters), websites, online communications, social media, email digests, mobile apps and face-to-face channel events. CompTIA, CRN, CIO online, TechTarget, and TechRepublic are my top five go to sources of information in different formats.

Q. What advice do you have for people who want to get an IT industry job?

Building/protecting your professional reputation and networking with industry pros is the name of the game. This is a very tight industry and you just never know when you will cross paths with someone again. It pays to stay connected and keep your eyes and ears open for every opportunity.

Q. What do you like to do when you’re not working?

In my downtime, my family comes first. I’ve been married 18 years to my high school sweetheart and we have two children, ages 7 and 8. They’ve taught me the importance of balance and have been so supportive of the times when “work happens.” Together we enjoy the great outdoors, boating and tubing at the lake and taking one tank trips to undiscovered places. I personally enjoy PBR (professional bull riding), NASCAR and quality alone time reading, reading and reading.

Q. Describe your involvement in the Advancing Women in Technology (AWIT) Community. What advice do you have for women pursuing a career in the IT industry?

I’m an active member of the LinkedIn community group and I recently spoke on the AWIT panel at CompTIA Breakaway 2012. I participate in the monthly webinar events and I’ve just accepted an opportunity to be a mentor for another AWIT member.

In terms of advice, I believe good things come in threes:

  1. Build your personal brand and become “The CEO of Me.” Start where you stand, make a commitment to yourself and just do it.

  2. Focus on financial planning as early as possible in life. “Smart Women Finish Rich” is a phenomenal book on this topic.

  3. Remember that “why” is the ultimate question. Always ask why—to understand, to reinforce, and to further explore. Asking “why” gets you places.

Leave a Comment