This guide covers the importance of data in the business world and the increasing need for an understanding of how businesses rely on data.
A modern company relies on data to understand customer transactions. In fact, Google Trending now shows searches for big data exceeding those for cloud computing. The majority of executives agree that if they could harness all of their data, they’d be much stronger businesses. And, while the threshold for what constitutes big data varies from company to company, organizations of all types are seeking ways to unlock additional value from the data most relevant to them. This guide offers an introduction to the big data landscape as well as an overview of the importance of big data in business.
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