This guide examines the difficulties of entering a new vertical and offers solution providers tips on succeeding in their target vertical market.
Identifying the benefits of entering a particular vertical market is fairly easy, but succeeding in that market is a different story. From the word go you’re facing established competitors, so it’s important to plan your entry carefully. This guide was created to help solution providers entering new verticals and covers everything from creating client profiles to developing training programs, and identifying initial sales targets.
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