With businesses of all types adopting Facebook, Twitter, and LinkedIn as part of their online presence, the use of social media tools and platforms in marketing and sales has become well-established. This guide provides tips and tactics for leveraging social media in your marketing and lead generation activities. You’ll discover how to use social media to increase your online visibility, drive more qualified traffic to your site, and turn that traffic into leads and sales.
CompTIA Quick Start Guides offer readers step-by-step instructions in a particular technology or market. Each guide provides an overview of market opportunities, industry best practices, actionable advice from those who have been successful in that particular business segment, and a valuable checklist of resources needed to build an IT practice.
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